ValueSellingValue Selling improves the sales of your products and services by demonstrating the customer added value. Resulting in a higher margin, larger market share, coping with competition, and the successful introduction of new products and services.

We help to improve the positioning of the products and services.  Specifically by taking a closer look at the strength of these products and services, related to competitors and market developments. 
Our approach is always focused on increasing the success of our customers. A sustainable competitive advantage can only be achieved if the real (customer) values of the products or services are known.

Ad Honders is the founder of Value Selling and acts as principle consultant

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